Do you ever feel that you don't have a unique personal brand? Have you ever felt a disconnect between what people thought and who you are inside? Ever wonder if there is more to a person's signature look than meets the eye?

In today's episode of "Why It Works," Larry Boyer, founder of Success Rockets and a leading authority on the Fourth Industrial Revolution, reveals some of the hidden mechanisms behind personal branding.

We explore the how advances in technology make branding more important than ever, the power of knowing and leveraging your authentic brand, and how better branding contributes to a bigger payday.

Listen via iTunes, Stitcher or TuneIn

MEET OUR GUEST

Larry Boyer

Larry Boyer has spent a lifetime developing the knowledge, skills and himself to talk with us about why personal branding is the key to succeeding during the Fourth Industrial Revolution. Physicist, economist, technologist, strategist, leader and coach, all wrapped into one, to help us understand the breadth and depth of the coming technological and economic disruption.

He founded Success Rockets LLC in the wake of the Great Recession after seeing how many people’s lives were completely changed, many literally overnight, as company after company failed. His mission is to help people better understand the business climate their financial well-being depends on and develop strategies to help them prepare and navigate the disruptions. He also advises businesses on navigating the changes through business strategy and leadership development.

Larry is the author of The Robot In the Next Cubicle: What You Need to Know to Adapt and Succeed In the Automation Age. He is a Certified Business Economist™, an ICF certified coach and Reach Personal Branding Strategist. He is on the Advisory Boards of the Rutgers Big Data program and TECH Pakistan and is a member of the Forbes Coaches Council and co-leader of the ICF’s Coaching Science Community of Practice.

Contact Larry

Email: Larry.Boyer@SuccessRockets.com

LinkedIn: https://www.linkedin.com/in/larryboyer/

Twitter: https://twitter.com/LarryBoyer

Find out more about Larry's work

Success Rockets: http://www.SuccessRockets.com

Facebook Group: http://futureproofingyou.com

Check out Larry's book!

The Robot in the Next Cubicle: What You Need to Know to Adapt and Succeed in the Automation Age

By Larry Boyer

Buy on Amazon

Sponsors

For you, the listeners of WHY IT WORKS, Audible is offering a FREE audiobook with a free 30-day trial to give you the opportunity to check out their service.

A great book to go with this episode is New York Times Bestseller, Contagious: Why Things Catch On, by Jonah Berger.

To download your free audiobook today click, http://www.audibletrial.com/WhyItWorks

If you prefer paper, Kindle or are already an Audible member, no problem, buy the book here.

 

 

CLIPS

Star Wars: The Force Awakens Trailer

The Matrix

Office Space - Flair

Wall Street - Greed is Good

Connor McGregor and Nate Diaz interview

Oprah Winfrey gives away cars (12:32 mark)

MUSIC

Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.

Recommendation segment features the song "Delta" by Moonove, under Creative Commons Attribution-Noncommercial-Share Alike 3.0 International License

Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.

Thanks to everyone who has been listening and supporting us on Patreon. We are almost at 50% of our initial goal so we can purchase some better audio equipment.

I'll be taking a short break over the summer for vacation and to properly prepare to launch Season 2. In the meantime, I'll continue to work hard on finding guests, making plans and with your help, having a second season that is as successful and rewarding as the first!

Have you ever felt totally stuck? Do your ever feel like your relationships, career or life goals seem to be spinning in place? Do you wonder why some changes stick, while others are doomed to failure?

In today's special musical episode of "Why It Works," Jeff Ikler, Director of Quetico Career and Leadership Coaching, reveals some of the hidden mechanisms behind why Change works. We explore why a canoe is better than a rowboat, identify the mortal enemy of your Inner Critic, and reveal Jeff's surprisingly simple approach to helping his clients get unstuck.

Listen via iTunes, Stitcher or TuneIn

If you've been enjoying this podcast and are wondering what you can do to help it's EZPZ!

Take your pick:
1) Leave a rating and comment on your favorite podcast service like iTunes or Stitcher
2) Tell a friend about the show and what you learned
3) Consider becoming a sponsor (for as little as $1/month) by going to Patreon

MEET OUR GUEST

Jeff Ikler

Jeff Ikler is the Director of Quetico Career and Leadership Coaching. There he helps individuals make desired career and life shifts and leaders develop sustained changes in their leadership practices and in the organizations they lead. His approach blends data-driven coaching, and consulting informed by working for more than 35 years in the corporate world.

Jeff cohosts the podcast "Getting Unstuck," which helps individuals and organizations to think differently about change – not as something to fear; not as something they constantly have to react to, but as something they can initiate for their own productive purposes.

In addition to their podcast, Jeff and his cohost are in the process of writing a book about change, Shifting: A Practical Guide for Leaders and Teams on How to Create a Culture of Productive Change.

Jeff lives in New York City via long stints in Boston and Chicago. He loves the vibrancy of the city, but encourages all drivers to go through a 12-step program to reduce their need to lay on their horns. When he's not coaching, podcasting or writing, you can find him cooking or on a stream waving a fly rod at trout.

Connect with Jeff on LinkedIn

SPONSORS

Thanks to Daniel Joe for sponsoring this episode!

For you, the listeners of WHY IT WORKS, Audible is offering a FREE audiobook with a free 30-day trial to give you the opportunity to check out their service.

A great book to go with this episode is

Immunity to Change: How to Overcome It and Unlock Potential in Yourself and Your Organization, by Robert Kegan and Lisa Laskow Lahey.

To download your free audiobook today click, http://www.audibletrial.com/WhyItWorks

Paper, Joe, I need pages and I'm willing to pay for them! No problem, buy the book here.

 

 

 

CLIPS

The Boss - One Step Up

Young Rascals - How Can I Be Sure

Almost Real from the Broadway version of the Bridges of Madison County

Fleetwood Mac - Don't Stop

Sarah McLachlan - Fallen

MUSIC

Opening features the song "Morning" by Cambo Smith, available under a Creative Commons
Attribution-NonCommercial License.

Recommendation segment features the song "Delta" by Moonove, under Creative Commons Attribution-Noncommercial-Share Alike 3.0 International License

Closing features the song "Siesta" by Jahzzar under a Creative Commons Attribution-ShareAlike 3.0 International License.