To improve your personal brand, you must not only show consistent value, but you should align the times when you highlight your value with when it will make the biggest impact.
In other words, time your kudos.
“How do I do this Joe? I’m not sure I understand what you are proposing.”
Work on ensuring that the value your bring is highlighted throughout the year, not just for one brief shining moment and then forgotten.
Also, think about the times when it is most important that people have your value in mind. Ask yourself, do you know when such critical moments are scheduled to occur? For example, before key assignments are handed out or before promotions are decided. Are you advocating for yourself in the run-up? It’s like an election. The most successful candidates maintain a solid brand all-year round, but in the months before voting it’s a full-court press.
Next steps
If you begin to take control of your personal branding by telling tasty story sandwiches, with your value at the center and start taking into account the timing of when people should have your value on their mind, you will improve you career results.
YOUR MOVE! From your perspective, what has been your experience with personal branding? What works? What doesn’t?
P.S. Do you want to leave it to chance whether you connect with someone or not? Do you enjoy the awkward silences that litter professional meetings, conferences and social events?
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