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How to Redeem a Promo Code in Apple Books

Help Me Redeem my Free Apple Book or iBooks code

First, an apology.

Recently, in my excitement to share with trusted beta readers a few free copies of my first ebook, Unlock Your Charisma, I failed to test the Apple Books process for reddeming a free ebook.

Big mistake!

If I had, I would have realized it takes a Ph.D. to figure out how to do this. When I tried to do this myself using helpful advice like from this link it didn’t make sense to me. Perhaps the article reflects an older version of the apps or the way Apple has designed things in 2019 has changed. In any case, below is my attempt at making things EZPZ for anyone who has a free code for an ebook from Apple (mine or someone else’s) and has NO IDEA how to redeem it!

Don’t give up!

Help is just a few steps away!

Step 1. Forget about your Macbook. You can’t use this EZPZ method below to redeem your promo code on a laptop.

Step 2. Take your iPhone or iPad and make sure you have these 2 apps: iTunes Store and Books


Step 3. Open your iTunes Store app

Step 4. At the very top, make sure “Featured” is selected in blue


Step 5. Scroll down to the bottom of the page

Step 6. Tap on the “Redeem” button right above your Apple ID

Step 7. When you see the pop-up saying “Apple Books is required to view this item” click OK. Remember, you already downloaded the Apple Books app in Step 2.


Step 8. Enjoy my book or whatever other book you had a promo code for.


If you read Unlock Your Charisma, please leave a review on Apple Books or Amazon and I will be very appreciative.

Thanks and happy reading!

Apple Books

Amazon Kindle

What is Your Favorite Conversation Starter?

There’s nothing worse than wanting to talk to someone and having no idea how to get started. They need to invent another word because “awkward” isn’t quite awkward enough to capture the feeling of discomfort.

Some people will tell you to keep it safe and with a neutral opener and then go from there.

Others said will advise you to say something the other person wants to hear. Or to talk about something they want to talk about - usually themselves.

Another option is to say something that the person will care about.

What is your best can opener for starting a conversation with a complete stranger?

The Foolproof Tactic to Getting a Mentor

Ask any leader about the ingredients needed for success and except for a few narcissistic fools, they will all include good mentors as part of the recipe. If you meet a leader who says they didn't have or need any mentors, you should run away as fast as you can.

It seems like at almost every training or conference I attend these days, the topic of mentoring comes up. Specifically, there is a lot of interest and consternation around how to get a mentor, considering a lot of the best mentors are very busy and are probably already mentoring several people.

An unfortunate reality of life is when we have a lot of uncertainty about how to go about something, we tend to put it off and in the end, do nothing about it. Also, no one like rejection so asking someone you admire to be your mentor only to be told “No,” can be one of those confidence-shattering moments. Don’t break into a cold-sweat just yet, though, because there is a foolproof tactic to getting a mentor.

Instead of rolling up on your target mentor like an army, with your tanks and infantry and air support and dropping the big bomb of a question, “Will you be my mentor?” go for a lower-key approach.

I like to call this Guerilla mentoring. To get good mentoring, you don’t need a contract written in blood and a life-long relationship. Sometimes, even just a short conversation for them can be a game-changer for you. So with that in mind, take the pressure off. Don’t even mention the world “mentor.” Instead, ask a question that they can answer simply, but will make a world of difference for you. You can choose your own questions, but here are a few examples to get you started.

What would you say are some of the key decisions you made in your career?

What do you know now that you wished you known when you were my age?

What book could you recommend that had a big impact on your leadership?

If these questions seem familiar it may be because they were adapted from Great Leaders Grow: Becoming a Leader for Life, by Ken Blanchard and Mark Miller.

So the next time you have you’re eye on a mentor, fear not. Ask them a simple question and get much needed mentoring without all the awkwardness of asking someone to prom. Do this enough times and surprise, you will have a mentor without having ever formally asked for them to be your mentor. Just do it. Guerilla style.

Let me know how it goes in the comments below!